The Kaido Difference
The Kaido Difference

We don’t just measure engagement
– we create it

Most workplace programmes for wellbeing and sustainability fail before they even start - not because the topic isn’t important, but because employees simply don’t engage. At Kaido, we’ve spent years learning why, and designing a better way.

Our team-based Challenges are rooted in behavioural science and built around six core principles of engagement - tested and refined with over 350,000 employees across 150+ organisations.

Whether you're looking to boost wellbeing, drive sustainability behaviour change, or unite hybrid teams around something meaningful, Kaido delivers experiences your people will actually want to take part in.

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Why most programmes get low
engagement

Why most programmes
get low engagement

  • They’re designed for the few, not the many

    Fitness apps and step challenges tend to appeal to your young, sporty and already-engaged employees - excluding the majority by default.

  • They’re designed for the few, not the many

    Fitness apps and step challenges tend to appeal to your young, sporty and already-engaged employees - excluding the majority by default.

  • They’re designed for the few, not the many

    Fitness apps and step challenges tend to appeal to your young, sporty and already-engaged employees - excluding the majority by default.

  • They feel like another task, not a shared experience

    Most initiatives require time, effort, or motivation that busy teams don’t have. Without meaning or momentum, engagement can fizzle out fast.

  • They feel like another task, not a shared experience

    Most initiatives require time, effort, or motivation that busy teams don’t have. Without meaning or momentum, engagement can fizzle out fast.

  • They feel like another task, not a shared experience

    Most initiatives require time, effort, or motivation that busy teams don’t have. Without meaning or momentum, engagement can fizzle out fast.

  • They lack cultural integration and visibility

    Without leadership support or internal champions, even well-intentioned programmes get lost in the noise.

  • They lack cultural integration and visibility

    Without leadership support or internal champions, even well-intentioned programmes get lost in the noise.

  • They lack cultural integration and visibility

    Without leadership support or internal champions, even well-intentioned programmes get lost in the noise.

  • They’re measured in clicks, not in outcomes

    Tracking sign-ups and downloads doesn’t tell you what’s really changing inside your organisation and the impact you’re making.

  • They’re measured in clicks, not in outcomes

    Tracking sign-ups and downloads doesn’t tell you what’s really changing inside your organisation and the impact you’re making.

  • They’re measured in clicks, not in outcomes

    Tracking sign-ups and downloads doesn’t tell you what’s really changing inside your organisation and the impact you’re making.

Our six principles for Challenge engagement

All Kaido Challenges are built on six research-backed principles that create lasting engagement and cultural impact

1. Purpose fuels Participation

Challenges should connect participants to a cause or outcome they care about.

Why?

People don’t engage with programmes, they engage with meaning. Engagement spikes when participants see how a programme reflects their own beliefs and values.

1. Purpose fuels Participation

Challenges should connect participants to a cause or outcome they care about.

Why?

People don’t engage with programmes, they engage with meaning. Engagement spikes when participants see how a programme reflects their own beliefs and values.

1. Purpose fuels Participation

Challenges should connect participants to a cause or outcome they care about.

Why?

People don’t engage with programmes, they engage with meaning. Engagement spikes when participants see how a programme reflects their own beliefs and values.

2. Ease enables Action

Challenges should be simple, flexible and low-effort to get started.

Why?

Perceived effort (even when actual effort is the same) is the strongest predictor of employee engagement.

2. Ease enables Action

Challenges should be simple, flexible and low-effort to get started.

Why?

Perceived effort (even when actual effort is the same) is the strongest predictor of employee engagement.

2. Ease enables Action

Challenges should be simple, flexible and low-effort to get started.

Why?

Perceived effort (even when actual effort is the same) is the strongest predictor of employee engagement.

3. Culture creates Commitment

Challenges should be supported by leaders, advocated by peers and designed to scale across teams, roles and time zones.

Why?

Leaders and specifically middle managers are the gatekeepers of engagement. Their active participation (or passive resistance) can make or break a programme.

3. Culture creates Commitment

Challenges should be supported by leaders, advocated by peers and designed to scale across teams, roles and time zones.

Why?

Leaders and specifically middle managers are the gatekeepers of engagement. Their active participation (or passive resistance) can make or break a programme.

3. Culture creates Commitment

Challenges should be supported by leaders, advocated by peers and designed to scale across teams, roles and time zones.

Why?

Leaders and specifically middle managers are the gatekeepers of engagement. Their active participation (or passive resistance) can make or break a programme.

4. Connection as a Catalyst

Challenges should build social capital - helping people feel closer to their colleagues, their team, their values and the company.

Why?

Social Connection is a superpower and is a known driver of performance, wellbeing and retention.

4. Connection as a Catalyst

Challenges should build social capital - helping people feel closer to their colleagues, their team, their values and the company.

Why?

Social Connection is a superpower and is a known driver of performance, wellbeing and retention.

4. Connection as a Catalyst

Challenges should build social capital - helping people feel closer to their colleagues, their team, their values and the company.

Why?

Social Connection is a superpower and is a known driver of performance, wellbeing and retention.

5. Progress over Perfection

Challenges should celebrate effort not outcomes.

Why?

Psychological safety fuels sustained action. Celebrating progress keeps people motivated and reduces fear of failure.

5. Progress over Perfection

Challenges should celebrate effort not outcomes.

Why?

Psychological safety fuels sustained action. Celebrating progress keeps people motivated and reduces fear of failure.

5. Progress over Perfection

Challenges should celebrate effort not outcomes.

Why?

Psychological safety fuels sustained action. Celebrating progress keeps people motivated and reduces fear of failure.

6. Visibility unlocks Momentum

Challenges should provide clients with relevant and actionable data to understand impact and unlock long term engagement.

Why?

Feedback reinforces behaviour. Progress needs to be seen to be sustained.

6. Visibility unlocks Momentum

Challenges should provide clients with relevant and actionable data to understand impact and unlock long term engagement.

Why?

Feedback reinforces behaviour. Progress needs to be seen to be sustained.

6. Visibility unlocks Momentum

Challenges should provide clients with relevant and actionable data to understand impact and unlock long term engagement.

Why?

Feedback reinforces behaviour. Progress needs to be seen to be sustained.

Our Impact

We’ve supported over 350,00 employees across 150+ organisations, using real-world data to build inclusive, high-impact Challenges that actually change behaviour.

  • Connect / ReConnect Teams

    52% increase in interaction and communication across teams

  • Inspire Collective Action

    91% practise new skills and behaviours weekly post-Challenge

  • Drive Engagement that lasts

    85% of participants are still engaged by the end of a Challenge

  • Elevate your Culture and Brand

    79% say the Challenge positively influenced company perception

What sets Kaido out from the Crowd?

  • We are inclusive by design

    Low-effort, high-impact experiences that all employees can engage with in as little as 5 minutes per day. Accessible any time, anywhere, and without the need for expensive behaviour tracking technology.

  • We are low effort but high impact

    Fully managed delivery, including built-in communications support, makes Kaido easy to launch and scale, without draining internal resources.

  • We give you the metrics that matter

    Post-Challenge Impact Reports give you the engagement, behaviour change and cultural impact data you need to prove ROI.

  • We have deep expertise

    50+ years of employee wellbeing, engagement and sustainability leadership experience. Backed by the NHS and UN Race to Zero Accelerator.

  • We are complementary, not competitive

    Kaido enhances your existing initiatives, driving engagement and raising awareness without replacing what's already in place.

  • We care about the same things you do

    Equity, impact, culture and climate, our team's mission is fully aligned with yours.

Organisations like HSBC, Google, and the NHS trust Kaido to engage their workforce with their initiatives. Our 72% engagement rate has helped over 500,000 employees build lasting wellbeing habits across 100+ countries.