Privacy Policy

Last Revised: January 2020

This privacy policy sets out the privacy practices for Kaido Group Limited, a company incorporated in England & Wales with company number 09440706 and having its registered office at iCentrum 6 Holt Street, Birmingham, B7 4BP, United Kingdom ("we", "us", “our").

In order to provide our services to you and to promote our business, we will need to collect and process certain personal information about you.

We are committed to protecting the privacy and security of your personal information, in accordance with the applicable data protection laws, including the General Data Protection Regulation, together the “Data Protection Laws”. This privacy policy describes how we collect and use personal information about you during and after our relationship with you and your employer.

If you have any questions at all about this policy or the Website, or about how we use and process your personal information, please do not hesitate to contact us by e-mail at [email protected] or, alternatively, in writing to Kaido Group Ltd, iCentrum 6 Holt Street, Birmingham, B7 4BP.


Kaido is an online platform designed to help people take control of their health and wellbeing.

Our platform comprises of a website and is located at and associated subdomains.

Our approach to your privacy is very straightforward to understand.

  1. We do not collect more personal information than we need
  2. We will not share any data you give us (e.g. your email address) with other third parties
  3. We try to give you as much control about what information you share.

The information we collect

Information collected during account registration

During registration we collect some information about you, such as your name and email address.

We use your name and email to send you notifications and updates (if you choose to receive them) and any important Platform notices.

Information we collect while you use our online Services

As you use Kaido we will monitor what content you look at and which packs you open, in order for you to be able to retrieve your place in the app when you reopen it.

We also collect fitness data (such as the number of steps you take or the activities you complete) from any devices that you connect.

We may collect usage information about your use of our Service in order to improve your experience and provide support. This information may include:

  1. The URLs of the page you are visiting
  2. Some information about your browser's version and operating system
  3. Information about your location (based on your IP address)


The GDPR (General Data Protection Regulation) is European legislation that governs how we process data originating from users from the EU. Kaido aims to be GDPR compliant for all users, even those outside the EU and you therefore have some important rights applicable to our Platform.

  1. Your Right to be Informed - This Privacy Policy details who we are, what we collect, and what we use it for.
  2. Right of access - At any time you can review the information on your profile and update or change it.
  3. Right of portability - We can provide you with a copy of your personal data in a machine readable format. Please contact [email protected] for more information.
  4. Right to Erasure - We can remove your personal data from our systems so that you can no longer be personally identified. Please contact [email protected] for more information.


Cookies are small text files that are placed on your computer by websites that you visit. The table below explains the cookies we use and why.

Kaido's sites us the following cookies:

Cookie Scope Purpose
_kaido_session * A functional cookie to manage your signed-in session on our web sites
intercom-* * A functional cookie that allows you to contact us for support. You can learn more about Intercom's cookies here.

How we use the information we've collected

Kaido will only use or disclose the personal information you have chosen to provide us with for the purpose for which you provided it. Kaido will not use it for any other purpose without your consent. We may use your personal information to: fulfil your registration, send you an order confirmation, send you requested service information, respond to customer service requests, administer your account, allow you to track your activity week to week, allow you to participate in challenges, see teams progress, send you a newsletter, send you marketing communications, administer contests you entered (and notify you if you won), improve our Website and marketing efforts, and display content based upon your interests.

We may also use or disclose your anonymised information for reporting purposes. For instance, we may use or disclose anonymised information about your participation in the Kaido Wellbeing challenge and aggregate performance information, and summary information about participants. We may also use or disclose your information for research and reporting purposes. For instance, we may use or disclose your information to better understand aggregate sleep patterns and daily active movement for a defined population.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, to analyse trends, to administer the site, to track users' movements around the site, and to gather demographic information about our user base.

In addition, access to your personal data and other sensible information is strictly restricted to Kaido Group Ltd employees and contractors, as needed in order to operate, develop or improve the Service, and subject to specific internal procedures and safeguards. These individuals are selected in accordance with our security policies and regulations and are bound by confidentiality obligations. They may be subject to disciplinary measures, including possible dismissal and other sanctions, if they fail to meet these obligations.

From time to time, we may request other personal information to provide you with other benefits of the Service. In all such instances, you will be given the option of whether or not to provide that information, and any information you provide will be used only for the purpose stated at the time you provide that information. After that purpose is achieved, the collected personal data will be utterly deleted.

Exceptional cases of data disclosure for our legal protection:

Notwithstanding the foregoing, Kaido reserves the right to share or disclose your personal information when it determines, at its sole discretion, that the disclosure of such information is necessary and appropriate:

Sharing and transferring data

We do not rent or sell any Personal Information that we collect with third parties.

If you choose to publish personal information on our Platform (such as, for instance, your name on a public profile page), you will remain responsible and in control of that information.